Recently in Recruiting / Retention Category

Facebook's mobile strategy laid out

| No Comments | No TrackBacks

Jon Swartz:

About the only thing growing faster than Facebook's overall audience -- 500 million users and counting -- is its mobile user crowd.

Since the social-networking giant said it topped 100 million mobile users a few months ago, it has added another 50 million. The whopping figure of 150 million is the population equivalent of Nigeria.

The breakneck growth, combined with the fledgling mobile market, has put Facebook in a highly advantageous position to reap the benefits of a multibillion-dollar market worldwide. "We see mobile as the future," said Erick Tseng, Facebook's new head of mobile products. "Mobile is no different from the desktop Web. All the (Facebook) apps available on the desktop should be available on smartphones.

Goldman Sachs' latest mobile report, via Joseph Cotterill.

It's the End of the Web as We Know It

| No Comments | No TrackBacks

Steve Rubel:

Wither the web? It's hard to believe but soon, if not already, the web is going to become a lot less interesting to consumers -- and just as it approaches its 20th birthday.

According to Morgan Stanley, within five years global internet consumption on mobile devices will surpass the same activity on PCs. This sounds like good news. It's natural to think that browsers on the third screen (phones) and the fourth screen (tablets) will simply replace time spent in front of the same on a PC. That's not the case.

Mobile devices, by their nature, force users to become more mission-oriented. As more internet consumption shifts to gadgets, it's increasingly becoming an app world and we just live in it. Innovation, fun, simplicity and single-purpose utility will rule while grandiose design and complexity will fall by the wayside.

It won't be enough just to build branded mobile applications that repurpose content across all of the different platforms. That's like newspapers taking the print experience and replicating it on the web as they tried back in the 1990s. Rather, we will need to rethink, remix and repackage information for an entirely different modality than platforms of yore.

First, let's look at the trends.
Virtual Properties broker iPhone / iPad / iPod app; v2.5 is now available.

Investing in the Shopper Experience

| No Comments | No TrackBacks

Ben Ball and Ray Jones [PDF]:

Defining "the shopper experience."
The sum total of everything the consumer encounters on the journey from identifying a need to filling it -- this could serve to define "the shopper experience" in the broad sense. But for the purposes of our recent RETAIL:NEXT survey of retail and CPG industry professionals, we concentrated on the elements of that process that surround the fundamentals: product, price and customer service. Within this realm, we saw: store design and ambience; the availability and use of technology, such as digital signage and self-scan; and other elements surrounding the purchase process, such as how Green or socially responsible the retailer is. In short - our survey looked at the shopper experience in terms of the things retailers do to differentiate an otherwise common purchase experience.

The shopper experience is critical to retailer success.
The impact of the Great Recession on consumers' shopping behavior is still with us. And as we noted in the second survey of the RETAIL:NEXT series Fad or Trend, many of those behaviors look to be permanent. So the first question we asked in the Shopper Experience survey was aimed at understanding just how important the "shopper experience" is to overall customer satisfaction. The answer was unequivocal: every respondent group in the survey had the shopper experience either first or second in their ranking of importance to overall customer satisfaction.

So what influences the shopper experience? What has the highest ROI?
To design this survey we polled a sample of the RetailWire BrainTrust to tell us what they believed to be the key contributors to the shopper experience. The twenty-six elements we wound up with fall into two basic groups. The first, aspects of the store environment itself, from the basic store design to what kind of signage and navigational aids are employed. This group further divides along the lines of technology. For example, signage and navigational aids can be either traditional or newer technology-driven iterations, such as digital signage and electronic shelf labels.
The second grouping encompasses things that influence the shopping experience, but are not physically present in the store. Examples would be inventory management systems that drive breadth of assortment, or shopper buying history which can be used to tailor offers to the store's best customers.

...And the winner is?
Of course we could not resist asking the RetailWire community which retailers they believe are doing the best job maximizing the impact of the shopper experience. They selected their three favorite from among 60 candidates. (Can you guess the top three? Results follow...)

Is Our Fashion Also Our Identity?

| No Comments | No TrackBacks

Linda Grant:

It is a commonly held view that fashion and makeup are trivial concerns: Superficial, unnecessary, and concealing by trickery what is held to be 'real' beneath. Fashion is surface, fad, transient. Yet time and again one uncovers moments when clothes and makeup become the things that render us human. Stubbornly, humankind resists the Puritan instinct. In mid-17th-century England, 10 long years of Republicanism, black clothes with no adornment, and the closure of those pleasure pits, the theatres, were forcibly rejected with a return to the monarchy and the adoption of long curly wigs and a great deal of lace and bosom.


The writer is supposed to be above fashion. The writer's eye gazes ever inward toward deep consciousness. The writer cares nothing for how he or she dresses and of course their characters walk about naked, or all they wear is actually described. This myth does not survive the lightest scrutiny. Photographs of Saul Bellow show him in a series of loud checked jackets and snazzy headgear. The history of literature shows that the high-minded denunciation of dress and personal appearance appears to be a late 20th-century phenomenon. Chaucer carefully describes the attire of each of his pilgrims setting out for Canterbury, Shakespeare's Malvolio wears cross-gartered yellow stockings, George Eliot's Dorothea Brooke, on the opening page of Middlemarch, is described as wearing plain dress because she knows it sets off her fine figure.



Morgan Stanley 2.5MB PDF, Mary Meeker / Scott Devitt / Liang Wu:

  1. Wealth Creation / Destruction is Material in New Computing Cycles - Now in Early Innings of Mobile Internet Cycle, the 5th Cycle of Last Half Century.
  2. Mobile Ramping Faster than Desktop Internet Did and Will Be Bigger Than Most Think - 5 Trends Converging (3G + Social Networking + Video + VoIP + Impressive Mobile Devices).
  3. Apple Leading in Mobile Innovation + Impact, for Now - Depth of App Ecosystems + User Experience + Pricing Will Determine Long-Term Winners.
  4. Game-Changing Communications / Commerce Platforms (Social Networking + Mobile) Emerging Very Rapidly.
  5. Massive Data Growth Driving Carrier / Equipment Transitions.
  6. Growth / Monetization Roadmaps Provided by Japan Mobile + Desktop Internet.
Learn more about Virtual Properties' iPhone app here.

The Future of the City & Technology Trends

| No Comments | No TrackBacks

Samuel Palmisano (Chairman of IBM):

A few years ago, the world crossed a threshold. For the first time, more than half the human race is living in cities. By 2050 the figure will rise to 70 percent. We are adding the equivalent of seven New Yorks to the planet every year.

This means the most important locus for 21st-century innovation--technological, economic, and societal--will be our cities. They present the most promising opportunity to make our planet smarter.

Cities bring together the systems by which our world works: education, transportation, public safety, and health care, among others.

We have the capacity to inject new intelligence into those systems. Enormous computational power can be delivered in forms so small and inexpensive that it is being put into phones, cars, and appliances, as well as things we wouldn't recognize as computers, such as roadways (to monitor traffic) or rivers (to monitor pollution and better allocate water use). The data captured by these digital devices--soon to number in the trillions--will be turned to intelligence, because we now have the processing power and advanced analytics to make sense of it all.

Our challenge is to apply this technology to improving the places we live. Consider the applications:

Things we know:
  • Networks, particularly wireless, will be faster and pervasive
  • Mobile technology is exploding, and will be the right tool at the right time for most real estate professionals, see the latest version of our branded iPhone app. It is faster, easier to use and more convenient than most traditional website search and analysis tools.
  • People are flooded with data. Turning that data into useful information - the "value add" and building relationships is the key to broker business growth.
  • Some of the broker concierge services schemes from dot com boom #1 may now actually happen. Our Main Street software includes an extensive set of CRM/customer for life, transaction and concierge tools. One real time system from leads to closings.
  • The key question for all organizations: "what is your value equation?"
Let's discuss the opportunities that lie ahead. Contact Virtual Properties +1 608 271 9601 or zellmer at virtualproperties.com

Tom Foremski:

We share a common belief that trust is an important currency in today's world especially in the digital realm.

Trust, we are taught, is hard won. It takes a long time to establish trust yet it can be destroyed in minutes.

But is that really true?

I've been looking at the Edelman Trust Barometer reports and it shows that trust in businesses, in media both social and traditional, in NGOs, in governments, jumps up and down by large margins from year to year.

I've been particularly interested in trust in social and traditional media. In the latest report, trust in peers, which represents social media, plunged by 20 points from 47 percent of those surveyed in the prior year, to 27 percent. Trust in other forms of media also fell by large margins.

Fascinating, though not really surprising given the amount of social media "spam" circulating around the internet. Useful, timely content and commentary will always add value. Spam clearly detracts.

Details here: 3MB Edelman PDF, website.

First: happy new year and best wishes for a healthy and prosperous 2010!

Second: 2010 change and opportunity.

I have been traveling extensively the past few weeks. It is always interesting and useful to observe people, their activities and gadgets.

Hands down, iPhone and iPod Touch devices dominated aircraft, airport and holiday scenes. I did see a few blackberries (one family had a company blackberry and several iPhones) and one Droid.

The recent smartphone explosion along with the introduction of useful "tablet" or "slate" devices will continue to change the way in which people use, create and interact with real estate information.

Most importantly, it will change their expectations......

What does this mean for brokers and agents?

## A) Mobile

The "killer app" - from a VP customer - for real estate buyers, sellers and professionals.

www.virtualproperties.com/iphone/

Our second major release in 9 months, your branded iPhone app provides essential website functions in a faster, easier to use application. Always on, this "app" can be accessed at home, work, on the go, while working out, dining, traveling - anywhere.

Our software makes sure the app is up to date with the latest property information and technology. It includes property comparison tools and unlimited use mapping services. Stop paying for maps on a per click basis.

Your organization must be in this space.

There will be competing devices, though it is not yet clear who will successfully challenge the iPhone infrastructure.

## B) "Tablet or Slate" computing and real estate

There has been no shortage of hype recently about these new devices. From my perspective, the real change will be to traditional laptop formats. Physical keyboards will certainly be available for some time, but, virtual keyboards (via touchscreens with "multi-touch" gestures) will take over the volume portable device space.

Many real estate firms have published traditional magazines, as a marketing and advertising vehicle.

This conceptual video, by Bonner Mag+ neatly summarizes digital magazine possibilities with emerging devices:

http://www.bonnier.com/en/content/digital-magazines-bonnier-mag-prototype

The video reinforces the benefits of high quality, well organized information. Our Main Street single entry cloud software generates timely media and text content for many publications in different formats, including html and pdf. Our clients do not need to add yet another vendor and platform to support these emerging applications.

www.virtualproperties.com/rt/ms.html

## C) Your Website

The iPhone app explosion is changing buyer and seller information convenience and access expectations. Does your website address these changing customer desires?

Accelerate your website with our Main Street cloud software's new customer portal tools. From lead generation to transactions and customer for life, Main Street manages your world in real time.

One vendor.

Virtual Properties is your trusted technology team - since 1995. Do you have the right people, platform and technology partner for 2010 and beyond?



Morgan Stanley's Latest: The Mobile Internet Report:

Our global technology and telecom analysts set out to do a deep dive into the rapidly changing mobile Internet market. We wanted to create a data-rich, theme-based framework for thinking about how the market may develop. We intend to expand and edit the framework as the market evolves. A lot has changed since we published "The Internet Report" in 1995 on the web.

We decided to create The Mobile Internet Report largely in PowerPoint and publish it on the web, expecting that bits and pieces of it will be cut / pasted / redistributed and debated / dismissed / lauded. Our goal is to get our thoughts and data into the conversation about what may be the biggest technology trend ever, one that may help make us all more informed in ways that are unique to the web circa 2009, and beyond.

Our key takeaways are:

Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive - or thrive - while many past winners falter.

The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.

Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage - 3G adoption + social networking + video + VoIP + impressive mobile devices.

Apple + Facebook platforms serving to raise the bar for how users connect / communicate - their respective ramps in user and developer engagement may be unprecedented.

and, via Fortune:

"Apple has a two or three-year lead" according to Katy Huberty, thanks to an installed base of 57 million handsets, 100,000 apps and 200 million iTunes subscribers with credit card numbers on file. (She will keep her eye, however, on Samsung, Nokia (NOK) and Google's (GOOG) Android.)

But much of the presentation was spent showing, in slides culled from research over the past two and a half years, that the iPhone is not like previous mobile devices, and its owners not like ordinary cell phone users.

For example, although iPhone and iPod touch owners represent only 17% of the global smartphone installed base, they account for 65% of the world's mobile Web browsing and 50% of its mobile app usage (see chart below).

Key Virtual Properties assets to help you take advantage of the mobile explosion:

The Profit and Peril of Mashups

| No Comments | No TrackBacks

What is a "mashup"? According to this wikipedia entry, "In web development, a mashup is a web page or application that combines data or functionality from two or more external sources to create a new service."

Real estate brokers and agents may wish to take advantage of "free" internet api's (application programming interface). Websites such as flickr, facebook, youtube, yelp and many others offer programatic interfaces to their data and media.

What are the benefits of such API's?

  • Aggregate local information around properties for sale or rent.
  • Enhance your website "experience".
  • Avoid the cost of collecting and managing local information.
What are the costs and risks of using such API's?
  • Bad data. Automated information aggregators often lack local expertise. Information may be outdated; a long closed restaurant may still have a review on your website.
  • Inappropriate content. I created a Facebook demonstration for a client some time ago. The resulting page included an advertisement for Filipino Girls.
  • What motivates the data aggregator? Is their strategy aligned with yours?
  • Does the data make your site more generic?
  • Competitive stealth advertising on your site. Savvy competitors will figure this out and place their content on your site via the API's.
What are the alternatives to "mashups"?

Your agents have a wealth of local market knowledge. Hire or appoint a "blog-o-spondent" or "blogger-in-chief". This person creates and aggregates your own content (text, audio, video, maps) on your blog, around your website(s) and via appropriate social networks. Over time, agents and staff post directly and incorporate your listings, services and our unlimited use maps (for a fixed price). Create your own platform that emphasizes your brand. This approach improves recruiting, retention and internet marketing in ways that you control and at a much lower cost than traditional advertising.

Main Street reliably supports the tools you need, from blogs, dynamic short links, lead management, surveys and multimedia to market reports and live charting tools.

As always, there is no "free lunch".

About this Archive

This page is an archive of recent entries in the Recruiting / Retention category.

Recruiting is the previous category.

ReData Maps is the next category.

Find recent content on the main index or look in the archives to find all content.