Narcissism, Brand Pages, and the Challenge of Facebook.

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Michael Hraba:

What does it all mean? (that link is a funny Youtube clip, as a palette cleanser).

Depending on how this one goes, I think this is my second to last or last post *ever* haranguing on, or thinking this deeply about, Facebook. Blue in the Face makes one look crazy, especially if no one is listening... and beyond the simple fact that I may be wrong, and happily eat humble crow as I become more aware..... I do see some meaningful interaction on Facebook. It takes some time, and for me it took *opening* my network. This concept of a "closed" network seems bizarre to me, and it limited real, meaningful interaction, the likes of which I remember from IRC or topical boards.

At the time of posting 9,084,488 people "liked" the Oreo fanpage. In the above, .0005586 / .05586% liked (a little more than one twentieth of one percent or 1/20%) and .0003344 / .03344% commented, the second posting was .0001671 / .01671% liked and .0000216 / .00216% commented.

I think you get the point.... even the most successful brand pages are creating interaction and real community involvement that is such a small percentage of their supposed community, we have to ask how this actually works?

I understand it's a distribution channel, and you need to be available to guests and consumers that wish to interact with you on their own terms in their own comfort zones.... but numbers this small are almost impossible to fathom. The way people are prostelytized by brands, I, personally, would imagine interaction levels much higher... at least into whole percentage points. Is this Facebook's fault? Is this something greater involving the crisis of perception in social media?

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This page contains a single entry by Jim Zellmer published on September 8, 2010 9:26 AM.

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