America's Car-Mart: Bentonville's Secret Sauce Makers

| No Comments | No TrackBacks

The Financial Investigator: Most every day at 802 Southeast Plaza Avenue in Bentonville, Arkansas appears to be a pretty good one.

That's because that address houses the headquarters of Americas Car-Mart, an auto retailer that has found the sweet spot, the intersection where a corporation's business model meets consumer demand and the net income flows like cool, clear water.

Focusing exclusively on the sub-prime auto-buyer, their clean and efficiently-organized used-car lots throughout the south-central and southwest regions offer a stark contrast to the traditionally dodgy experience of buying a used-car; no one at any Americas Car-Mart locale is likely to be mistaken for the Kurt Russell character in Used Cars. The staff is friendly and well-turned out, there is a wide variety of cars, trucks and vans to choose from, the business offices are clean and air-conditioned and, perhaps best of all, the word "no" just doesn't appear to be used all that often.


From an analytical standpoint, the business model appears to be simplicity itself.

No TrackBacks

TrackBack URL: http://www.virtualbroker.com/cgi-bin/mt4/mt-tb.cgi/213

Leave a comment

About this Entry

This page contains a single entry by Jim Zellmer published on June 14, 2010 1:03 PM.

Internet Trends was the previous entry in this blog.

Metropolis Now: Monocle's 25 Most Livable Cities. Honolulu ranks 13 and Portland 22 in the USA. is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.