2010, The Year of Enterprise, Integrated CRM?

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Robert Hahn muses on several topics in a recent post, including the possibility that 2010 may (finally) be the year of enterprise, integrated CRM*.

Now completing our 13th year of creating, supporting, implementing and improving our Main Street enterprise CRM [video] cloud software: from leads to closing and beyond, I thought it time to pass along a few decisive observations that separate the pretenders from those who sit forward in their chair and drive change.

First, any investment will only be successful if the organization has
  • strong, consistent leadership,
  • implementation and training staff who are interested in the business and know it from the agent, broker and consumer perspective (and are not interested in simply playing with technology to no avail) and, lastly,
  • the right technology team.
In that order!!!



Main Street was designed from day one as a cloud computing, enterprise CRM platform for brokers and agents. From lead generation, lead management, agent and broker tools and analytics, marketing assets, VOW, websites, forms, closings/transactions and everything in between, Main Street provides a single entry platform to build your business, today and tomorrow.
Step one begins with a conversation to understand your business strategy and see if this proven technology can support those goals.

Lastly, "build to flip/sell/spin" is one of the many reasons brokerage technology is often an oxymoron. Too many technology schemes are simply built to spin/sell, rather than to solve real business problems. Virtual Properties is a family owned firm established in 1995.

If indeed, 2010 is the year of enterprise, integrated CRM, let's talk: (608) 271-9601 or zellmer@virtualproperties.com.

* CRM = "Customer Relationship Management". A system that allows you to manage and interact with all aspects of your customer relationships from leads to marketing/farming, CMA, reports, forms, transactions and concierge.

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1 Comment

Hey Jim,

Totally agreed 100% with your pyramid. Also would add that too many brokers start with the CRM tool and try to fit a process into it, rather than starting with the CRM process that works for them, then finding/configuring a tool to match that.

-rsh

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This page contains a single entry by Jim Zellmer published on December 16, 2009 10:01 AM.

In Tight Market, Real Estate Agents Tout Eco Features was the previous entry in this blog.

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