Social Networking Tools

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This short video summarizes the many ready to go, real time tools Virtual Properties customers have for their social network marketing initiatives.

Getting Started
I would start your social networking initiative by implementing a Main Street company blog. Frequently update your blog with market information, links (including short listing, agent site and vanity addresses), media, recruiting opportunities, enewsletters and concierge/finance suggestions. A well run (and frequently updated) blog provides a significant amount of internet material for your social network marketing. Agents and staff can quickly post links to your site/blog and, over time, grow traffic and leads to your business. Remember, all links and traffic should arrive at your services, agents and listings, not a third party site.

This blog also provides the material for periodic eNewsletters automatically published by Main Street's powerful Customer Relationship Management (CRM)/weblead system.

I have posted a number of useful articles on social networking sites below. Good selling and please contact us with questions at 877 901 9601 or via email

Useful links for your consideration:

  • Generations Online in 2009 by Sydney Jones & Susanna Fox:
    Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008.

    Contrary to the image of Generation Y as the "Net Generation," internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people).

  • Adults & Social Network Sites by Amanda Lenhart:
    The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project's December 2008 tracking survey.

    While media coverage and policy attention focus heavily on how children and young adults use social network sites, adults still make up the bulk of the users of these websites. Adults make up a larger portion of the US population than teens, which is why the 35% number represents a larger number of users than the 65% of online teens who also use online social networks.

    Still, younger online adults are much more likely than their older counterparts to use social networks, with 75% of adults 18-24 using these networks, compared to just 7% of adults 65 and older. At its core, use of online social networks is still a phenomenon of the young.

    Overall, personal use of social networks seems to be more prevalent than professional use of networks, both in the orientation of the networks that adults choose to use as well as the reasons they give for using the applications. Most adults, like teens, are using online social networks to connect with people they already know.

  • When Everyone's a Friend, Is Anything Private by Randall Stross [Facebook NYT Profile]
  • How Sticky Is Membership on Facebook? Just Try Breaking Free by Maria Aspan
  • Facebook's Users Ask Who Owns Information by Brian Stelter
  • At Social Site, Only the Businesslike Need Apply by Brad Stone
  • Primates on Facebook
  • The Rise of the Social Nervous System by Joshua-Michele Ross
  • How to Twitter by Julia Angwin
  • "What we are building now is the nervous system of mankind, which will link together the whole human race, for better or worse, in a unity which no earlier age could have imagined."

    - Arthur C. Clarke, "The Social Consequences of Communications Satellites," paper presented at the 12th International Astronautical Congress, Washington, DC, 1961, and published in Arthur C. Clarke, Voices from the Sky: Previews of the Coming Space Age (New York: Harper & Row, 1965), p. 139.

  • Be it Twittering or Blogging, It's all About Marketing by Jan Rosen:
    He rebranded the shop, which was founded by his father, Sasha Vaynerchuk, a Russian immigrant, in Springfield, N.J., as the Wine Library and began online sales in 1997, when he was still in college. Since then he has steadily advanced his Internet-based marketing skills. His sites are, where his daily webcast, "The Thunder Show," has won a wide following, and

    Last December, seeking to enhance sales, he offered free shipping and promoted it three ways. As a result, he said, a direct marketing mailing cost $15,000 and brought in 200 new customers; a billboard ad cost $7,500 and won 300 new customers; and tweeting the promotion on Twitter attracted 1,800 new customers. No wonder he loves the online approach and is in demand as a consultant by businesses as large as Disney and as small as neighborhood hardware stores.

Finally, it is important to remember that while 35% of American adults have a social network profile, the majority (65%) should be part of your marketing strategy. MySpace was the "place to be" a few years ago....

Doonesbury has been running an excellent spoof on the folly of some of these things, starting March 2 to the 7, 2009 and March 9 to the 14th. Well worth reading.

UPDATE: Are There Any Social Media Risks?

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This page contains a single entry by Jim Zellmer published on March 12, 2009 11:45 AM.

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