December 2004 Archives

Craigslist & Broker Advertising Strategy

Internetweek:

The non-profit site has also cost newspapers millions of dollars more in merchandise, real estate and other traditional classified advertising businesses, Classified Intelligence LLC said in a recent report on the self-service site's impact. Craigslist, which is a quarter owned by EBay Inc., has grown to a billion page-views a month.
Further Background: alltheweb | Clusty | Google | Teoma | Yahoo Search

Brokers and agents must begin to rethink the extraordinary sums that are spent on legacy advertising.....

Interactive Corp to split into Two Companies

Interactive Corporation, parent of lending tree and realestate.com, among others, announced today that it will split into two publicly traded companies:

  • Expedia, which will include the domestic and international operations associated with Expedia.com, Hotels.com, Hotwire, TravelNow.com, Activity World, HotelDiscount.com, Condosaver.com, AllLuxuryHotels.com, Anyway.com, eLong, TV Travel Shop, Expedia Corporate Travel, Classic Custom Vacations, and TripAdvisor; and

  • IAC, which will include the domestic and international operations associated with IAC’s Ticketing business, including Ticketmaster, ReserveAmerica, TicketWeb and MuseumTix.com; Electronic Retailing business, including HSN, HSN.com, HSE 24, America’s Store, Improvements, and 9Live; Financial Services and Real Estate, including LendingTree, RealEstate.com, GetSmart, iNest, and Domania; Local and Media Services, including Citysearch, ServiceMagic, Entertainment Publications, and Evite; Personals, including Match.com and uDate; Teleservices, including Precision Response Corporation, Access Direct, and Hancock Information Group; and Interval International.
Interesting strategy....

Showing Followup Emails - Personalized Automation

Main Street supports the creation and distribution of scheduled showing followup emails. These scheduled email templates include the following features:

  • Automatic Broker and Agent Branding

  • Showing Agent Followup Request

  • Recruiting Links
These messages are sent by Main Streets MRM system on a scheduled basis (24 hours after a showing, for example).

Professional Photography/VR Services

Main Street supports Virtual Properties professional photography and vr (virtual tour scenes). Here are some examples:

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This page is an archive of entries from December 2004 listed from newest to oldest.

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