Recently in HomeFinder Category



Morgan Stanley 2.5MB PDF, Mary Meeker / Scott Devitt / Liang Wu:

  1. Wealth Creation / Destruction is Material in New Computing Cycles - Now in Early Innings of Mobile Internet Cycle, the 5th Cycle of Last Half Century.
  2. Mobile Ramping Faster than Desktop Internet Did and Will Be Bigger Than Most Think - 5 Trends Converging (3G + Social Networking + Video + VoIP + Impressive Mobile Devices).
  3. Apple Leading in Mobile Innovation + Impact, for Now - Depth of App Ecosystems + User Experience + Pricing Will Determine Long-Term Winners.
  4. Game-Changing Communications / Commerce Platforms (Social Networking + Mobile) Emerging Very Rapidly.
  5. Massive Data Growth Driving Carrier / Equipment Transitions.
  6. Growth / Monetization Roadmaps Provided by Japan Mobile + Desktop Internet.
Learn more about Virtual Properties' iPhone app here.



Morgan Stanley's Latest: The Mobile Internet Report:

Our global technology and telecom analysts set out to do a deep dive into the rapidly changing mobile Internet market. We wanted to create a data-rich, theme-based framework for thinking about how the market may develop. We intend to expand and edit the framework as the market evolves. A lot has changed since we published "The Internet Report" in 1995 on the web.

We decided to create The Mobile Internet Report largely in PowerPoint and publish it on the web, expecting that bits and pieces of it will be cut / pasted / redistributed and debated / dismissed / lauded. Our goal is to get our thoughts and data into the conversation about what may be the biggest technology trend ever, one that may help make us all more informed in ways that are unique to the web circa 2009, and beyond.

Our key takeaways are:

Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive - or thrive - while many past winners falter.

The mobile Internet is ramping faster than desktop Internet did, and we believe more users may connect to the Internet via mobile devices than desktop PCs within 5 years.

Five IP-based products / services are growing / converging and providing the underpinnings for dramatic growth in mobile Internet usage - 3G adoption + social networking + video + VoIP + impressive mobile devices.

Apple + Facebook platforms serving to raise the bar for how users connect / communicate - their respective ramps in user and developer engagement may be unprecedented.

and, via Fortune:

"Apple has a two or three-year lead" according to Katy Huberty, thanks to an installed base of 57 million handsets, 100,000 apps and 200 million iTunes subscribers with credit card numbers on file. (She will keep her eye, however, on Samsung, Nokia (NOK) and Google's (GOOG) Android.)

But much of the presentation was spent showing, in slides culled from research over the past two and a half years, that the iPhone is not like previous mobile devices, and its owners not like ordinary cell phone users.

For example, although iPhone and iPod touch owners represent only 17% of the global smartphone installed base, they account for 65% of the world's mobile Web browsing and 50% of its mobile app usage (see chart below).

Key Virtual Properties assets to help you take advantage of the mobile explosion:

In Tight Market, Real Estate Agents Tout Eco Features

| No Comments | No TrackBacks

Elizabeth Shogren:

With the real estate market still hurting across most of the country, a growing number of real estate agents, builders and homeowners are pitching the green features of properties to try to lure buyers.

But in much of the country, green buyers and sellers struggle to find each other. In most places, the listing services that realtors and appraisers use make it difficult to search for eco-friendly real estate.

And most buyers still put a higher value on location, price and traditional amenities than on environmentally friendly additions.

Green Sells Better If It Also Saves Money

Still, when real estate agent Jennifer Halm shows clients around the stately, historic-looking condominium building in the popular Old Town neighborhood of Alexandria, Va., she highlights the property's green features.

Main Street along with our unlimited use mapping services and broker branded iPhone app support eco searching and data display.

The Profit and Peril of Mashups

| No Comments | No TrackBacks

What is a "mashup"? According to this wikipedia entry, "In web development, a mashup is a web page or application that combines data or functionality from two or more external sources to create a new service."

Real estate brokers and agents may wish to take advantage of "free" internet api's (application programming interface). Websites such as flickr, facebook, youtube, yelp and many others offer programatic interfaces to their data and media.

What are the benefits of such API's?

  • Aggregate local information around properties for sale or rent.
  • Enhance your website "experience".
  • Avoid the cost of collecting and managing local information.
What are the costs and risks of using such API's?
  • Bad data. Automated information aggregators often lack local expertise. Information may be outdated; a long closed restaurant may still have a review on your website.
  • Inappropriate content. I created a Facebook demonstration for a client some time ago. The resulting page included an advertisement for Filipino Girls.
  • What motivates the data aggregator? Is their strategy aligned with yours?
  • Does the data make your site more generic?
  • Competitive stealth advertising on your site. Savvy competitors will figure this out and place their content on your site via the API's.
What are the alternatives to "mashups"?

Your agents have a wealth of local market knowledge. Hire or appoint a "blog-o-spondent" or "blogger-in-chief". This person creates and aggregates your own content (text, audio, video, maps) on your blog, around your website(s) and via appropriate social networks. Over time, agents and staff post directly and incorporate your listings, services and our unlimited use maps (for a fixed price). Create your own platform that emphasizes your brand. This approach improves recruiting, retention and internet marketing in ways that you control and at a much lower cost than traditional advertising.

Main Street reliably supports the tools you need, from blogs, dynamic short links, lead management, surveys and multimedia to market reports and live charting tools.

As always, there is no "free lunch".

Mary Meeker, Scott Devitt & Liang Wu [1.5MB PDF]:

Mary Meeker, Scott Devitt & Liang Wu [1.5MB PDF]:
Financial Market + Economy Update / Dashboard
  1. Financial Markets Have Rebounded, Technology Sector = Relatively Impressive.
  2. Leading Economic Indicators Seem to Have Turned Corner, Coincident / Lagging Indicators Still Weak.
Mobile = Incremental Driver of Internet User / Usage Growth
  1. Mobile Internet Usage Is and Will Be Bigger than Most Think.
  2. Apple Mobile Share Should Surprise on Upside Near-Term.
  3. Next Generation Platforms (Social Networking + Mobile) Driving Unprecedented Change in Communications + Commerce.
  4. Mobile in Japan + Desktop Internet Provide Roadmaps for Mobile Growth + Monetization.
  5. 3G Adoption / Trends Vary By Geography.
  6. Carriers in USA / W. Europe Face Surging Network Demand But Uncertain Economics.
  7. Regulators Can Help Advance / Slow Mobile Internet Evolution.
  8. Mobile-Related Share Shifts Will Create / Destroy Material Shareholder Wealth.


Virtual Properties latest broker branded iPhone app is now available. Contact us to learn more: zellmer@virtualproperties.com Virtual Properties provides a number of real time, mobile tools, including its 2nd generation iPhone app, mobile public websites and Main Street intranet tools.

comScore:

The number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year.

GPS HomeFinder: iPhone 3G and Blackberry Storm?

| No Comments | No TrackBacks

Our ReData® GPS HomeFinder for the iPhone 3G allows real estate agents, managers, buyers and sellers to quickly view properties for sale or rent near their current location via a smart map (video demo).

RIM's (Research in Motion) recently announced Blackberry Storm is their first touch screen smartphone. The Storm includes GPS. We are evaluating the Storm and hope to support GPS HomeFinder soon.

Read these reviews of the Blackberry Storm:

  • Joshua Topolsky:
    It's clear from the device itself and the massive promotional push that both RIM and Verizon are giving the Storm that they view this as a proper threat to the iPhone's dominance in the smartphone market. Over the last few weeks we've been bombarded with commercials, leaks, press releases, and special events all celebrating the arrival of the Storm, both here and abroad. So it seems fairly obvious that yes, the companies believe they have a real contender on their hands -- and in many ways they do. The selling points are easy: the phone is gorgeous to look at and hold, it's designed and backed by RIM (now almost a household name thanks to their prevalence in the business and entertainment markets), and it's packed with features that, at first glance, make it seem not only as good as the iPhone, but better. The only hitch in this plan is a major one: it's not as easy, enjoyable, or consistent to use as the iPhone, and the one place where everyone is sure they have an upper hand -- that wow-inducing clickable screen -- just isn't all that great. For casual users, the learning curve and complexity of this phone will feel like an instant turn off, and for power users, the lack of a decent typing option and considerable lagginess in software will give them pause. RIM tried to strike some middle ground between form and function, and unfortunately came up short on both.
  • Walt Mossberg @ Wall Street Journal:
    verall, the Storm is a very capable handheld computer that will appeal to BlackBerry users who have been pining for a touch-controlled device with a larger screen. And it offers yet another good option for anyone who is looking to buy one of the new, more powerful, pocket computers.
  • Matt Buchanan:
    The Storm is a strong effort from RIM, but it's not quite the killer phone that they or Verizon need it to be. It's good--RIM clearly put a lot of thought into the design. But I think it fall short of what they were aiming for, and ultimately what all the hype is driving people to expect. Some of this is fixable: The damn thing needs to crash less often. But SurePress is not the end-all, be-all of touchscreen technologies--it's not really an evolutionary step forward, even. The experience may be fairly refined, but more polish is still needed. Had this Storm been left to brew a bit longer, it would've been much more powerful.
Related: AdMob Mobile Metrics [200K PDF Report]:
Here are a few interesting findings from the most recent report:
  • The iPhone is now the #1 device worldwide in the AdMob Network with 4.1% share of requests in October. Since AdMob launched its ad units for iPhone sites and applications, iPhone requests have increased from 28 million in July to 236 million in October. This month, we break out iPhone requests by country and region.
  • 62.8% of iPhone requests were from the US, where the iPhone is the #2 device behind the RAZR. 5.0% of iPhone requests came from the UK, where the iPhone is the #3 device behind the Nokia N95 and Sony Ericsson K800i. Other top markets include Canada, France, Japan, Australia, and Germany.
  • As part of our commitment to providing detailed insight into different regions, this month we provide traffic, manufacturer, and device data for Latin America & the Caribbean. Traffic from the region increased 138% in the last 12 months to 109 million requests in October 2008.
  • Motorola, Nokia, and Sony Ericsson all have greater than 20% market share in Latin America and are each leaders in different markets. The Motorola RAZR is the top device in the region with 10.3% share and is a Top 20 Handset in each of the top Latin American markets.
  • Worldwide requests grew 13.8% month over month to 5.8 billion. US requests grew 7.9% to 2.2 billion and UK requests grew 16.0% to 229 million in October 2008.
Finally, our ReData® maps are updated quarterly, support extensive customization and, most importantly are available on a fixed price basis for unlimited use. Other mapping services allow competitors to advertise on your site and/or charge a per click fee, which means that you cannot control your mapping costs or quality of service.

"What Do Agents Really Need?"

| No Comments | No TrackBacks

Megan Wilber 1MB PDF:

So in an industry climate that is ever-changing, what are agents today looking for from their brokerage? Are they looking for quality? Support? Leadership?
The Hasson Company is a Virtual Properties customer.

Homefinder

Main Street's Homefinder is a powerful tool that allows agents and buyers to:

  • Create and save property searches

  • New listings, price and status changes and open houses are automically emailed to the buyer(s) - can be more than one email address and/or the agent(s).

  • Email templates are personalized with your brand, agent photo(s), contact information, listing, transaction and personal agent web site links, smart maps and lead generation links.

  • Reports: Main Street includes homefinder and buyer activity reports.

About this Archive

This page is an archive of recent entries in the HomeFinder category.

GPS HomeFinder is the previous category.

Industry News is the next category.

Find recent content on the main index or look in the archives to find all content.