Rebranding the Minivan

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Toyota launches an interesting attempt to market their new minivan as the "Swagger Wagon". They are trying to change the minivan's perception from dull and stodgy to "hip"...

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This page contains a single entry by Jim Zellmer published on May 26, 2010 8:57 AM.

Self-Fab House was the previous entry in this blog.

The Shrinking Middle of the Consumer Market is the next entry in this blog.

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