Some Notes On Why Every Company Needs To Become A Media Company...

Tom Foremski:

With the demise of "mass media" the old rules of having a media presence have changed. Here are some notes on why companies need to develop some of the same skills that media companies have, in generating great media.

- Large companies have had an advantage in hogging the media limelight because of their large teams of corporate comms people and use of large PR agencies. They worked with a relatively small number of journalists in print, TV, and radio.

Over time those journalists were educated on the company/clients and it was possible to establish a large media presence across different platforms and channels.

- This traditional approach is fairly expensive and it takes many well paid professionals to create and maintain media relations. It's not something that was available to smaller companies.