General Motors Vice Chairman Bob Lutz recently challenged drivers to take on the new Cadillac CTS-V at New York's Monticello racetrack. It was a publicity stunt all around. However, GM, to their credit, used all of the modern, internet marketing tools at their disposal:
- Promotion and commentary via their own blog: fastlane.gmblogs.com.
- Two car enthusiast blogs: Jalopnik and The Truth About Cars participated in the event and, of course blogged it.
- Commentary and links to media via Cadillac's Twitter account and their Facebook page
- Interestingly, on BMW, builder of the CTS-V competitor M5 revealed a one-off high performance M5 CSL.
Props to General Motors for a very successful event and publicity campaign. This event cost far less than a TV or newspaper initiative and was, much, much more effective.
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