"Value Calculator"

British Airways:

With British Airways, the price you see is the price you pay.

You can rest assured that there won't be any extra charges for selecting a seat within 24 hours of departure, checking your bag or having a drink from our on-board bar. And of course, you'll receive the quality of service you'd expect from our award-winning airline.

Compare us with those no-frills airlines such as Ryanair and Easyjet that add extra charges and we think you'll be surprised to see what great value our prices offer.

I suggested creating a one page document that compares your services, including internet applications to competitors during a recent talk. This document should be updated monthly. It will be very useful for managers, agents and your recruiters. British Airways can quickly update this page as market conditions and prices warrant.