Average Time Spent on Facebook: January, 2009

Nielsen via the New York Times.

Jay Deragon has more on the "price of ignorance":

The irony is that if you build solid relations, provide never ending value. make relational decisions rather than result decision etc etc....the end results are economic gains. However the process requires faith in relationships rather than pursuit of the end result. Get it? You Better or you'll loose. The price of ignorance is not having healthy relations. One other thing. Ignorance spreads fast on the social web. Try and survive alone.