Marketing that Works

Every organization wants to interact with customers and prospects in the most efficient and effective way. It is no longer necessary to spend bags of money on newspaper and TV advertising. Southwest Airline's blog-o-spondent illustrates one approach, while BMW provides another:

I enjoy reading Robert Farago's www.thetruthaboutcars.com. Irreverent and interesting, TTAC offers a deep view into the auto industry. Scanning my newsreader this morning, I noticed Farago's link to a live video stream of a BMW product introduction in Munich (the link may not work after a few days).

BMW's approach is worth considering:

I did not learn about this event in major media websites such as the wsj.com, nytimes.com, cnn.com, cbs.com or ft.com. Rather, a car enthusiast site was informed about the event (email?) and posted a link. BMW, or its advocates must have:

• been aware of this site,
• understood who their audience was, and
• been capable of getting the word out in a way that is relevant today.

Ford, General Motors, Honda, Hyundai and Toyota have been active in online campaigns as well.

Brokers and agents need

• a trusted technology team to provide leading edge and reliable tools that support these opportunities, and
• sn in-house marketer whose only job is to promote listings with modern media, open houses, detailed local maps, services such as mortgage, title, relocation, concierge and insurance information within your market. These initiatives will naturally help recruiting as well.

Working with successful brokers since 1995, we've learned how to create and maintain systems that cut expenses and improve quality. Opportunities lie ahead. Let's talk about how we can work together and be very succesful.

Virtual Properties 608 271 9601 or zellmer@virtualproperties.com