An Interesting Look at the Top US Brokerage Websites

RealTrends & 1000 Watt Consulting:

Today we are proud to release a new report produced in cooperation with RealTrends, the highly regarded research and consulting organization headed by Steve Murray: "The Top Ten Real Estate Brokerage Websites in America."

You can download the full report here (be patient--the download may take a couple minutes.)

Views on website content, design, navigation and the user interface are subjective. In other words, there will be no shortage of opinions on these matters.

I hope firms do not immediately rush out and essentially copy these sites. Rather, take time to consider your market and identity. Think about adding value and the fact that less is often more. Finally, consider where the puck is going and target that (pervasive internet, everything real time, systems to support that and a dramatic reduction in system/service complexity), doing more with less and pervasive real estate information.

Finally, eliminate newspaper advertising and spend the money on high quality listing media that can be used for video, vr, slideshows, email presentations and social networks.