Facebook Branding Problems

Orey Lorinsky:

s "Facebook Fatigue" real or imagined? We've been hearing about a supposed backlash against the social network for months, but haven't seen enough data to convince us. But here's another piece of anecdotal evidence in favor of the "played-out" argument: An interesting word association game, which indicates that people have much more affection for old Web geezers like Amazon and Google than Mark Zuckerberg's upstart.

The experiment, via a site called brandtags.net, is anything but scientific. But it is simple: The site shows a brand's logo and simply asks you to type the first word that pops into your head.

Here are the top 25 words or phrases on Brand Tags currently associated with Facebook (descriptive words are bolded):

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This page contains a single entry by Jim Zellmer published on June 2, 2008 8:07 AM.

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