But even without those features, Fox thinks people will use BuySide because of the savings they get.BuySide also will not have agents based here, with the company servicing the region from its office in southern California.
Fox doesn't think that is a detriment, saying that those people who want a full service real estate agent should find someone locally.
"Very few people can provide a 75 percent rebate and still make some money on the transaction. And that's because of how we do business," he said.
Fox said that his 40-person company is approaching the market differently than Redfin, who he believes has stoked flames with a confrontational style that "gets headlines."
