ABC's Streaming Video Advertising Success

Ad Age:

ABC's streaming-video experiment earlier this year on ABC.com will become a real offering in October, according to Anne Sweeney, Disney Co. co-chair-media networks and president of Disney-ABC TV. The network said the experiment was a success for advertisers given that research showed users had 87% recall of the advertisers involved. (Average recall of advertising on TV is about 24%.) Each program that was streamed was supported by a single advertiser.