Homestore Aims to Renovate Sullied Image

Rebecca Buckman:

Homestore Inc., an online real-estate company rocked by an accounting scandal several years ago, is changing its name and upgrading its services in a bid to attract more users and more advertising revenue.

The Westlake Village, Calif., company, buoyed by a recent $100 million investment from private-equity firm Elevation Partners, said it is changing its name to Move Inc. and will launch an overhauled Web site under the name in the second quarter. That site will replace three Homestore sites --, and -- and offer a general-purpose search engine for finding homes, apartments and move-related services, company officials said.

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This page contains a single entry by Jim Zellmer published on February 24, 2006 8:36 AM.

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