McKee Wallwork Henderson has published a useful list of 13 rules for more effective advertising. [PDF]
January 2005 Archives
Pew Internet & American Life just released a study of online virtual tour users:
Since the dawn of the Web in the early 1990s, internet advocates have argued that one of the Web’s most powerful applications would be to open up new worlds to people and help them easily experience faraway places.A new survey by the Pew Internet & American Life Project finds that 45% of online American adults have taken advantage of this internet application and taken virtual tours of another location online. That represents 54 million adults who have used the internet to venture somewhere else.
On a typical day, more than two million people are using the internet to take a virtual tour.
Some of the most popular virtual tour destinations include museums, tourist and vacation locales, colleges and prep schools, real estate, historical exhibits, parks and nature preserves, public places such as the White House and the Taj Mahal, and hotels and motels.
When you sell your home, do you have to tell the buyer all the details -- good and bad?
Pew Internet & American Life just released a study on weblogs (online journals which are fast becoming a major source of news and information for Americans):
By the end of 2004 blogs had established themselves as a key part of online culture. Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online; and 12% of internet users have posted comments or other material on blogs. Still, 62% of internet users do not know what a blog is.Keep in mind that legacy media use (newspapers, TV) continues to decline.
